Nordic Green Art™
A Nordic Ecolabel for Art.
Nordic Swan is a ecolabel created and accepted for different branches.
Developing such an ecolabel for art seems to be difficult, almost some kind of a mission impossible.
Because there is a confusion about what ecological art can and should be.
The biggest problem occurs when mixing the expression and message of an art work with the art process.
we put focus on only the art process it will be a little bit more easy to get clearance. But this leads of course to other questions which can become much more provocating:
Can an art work which has no ecological message but is created in an ecological art process get the label?
At the other side: Can an art work which has an ecological message and expression but is created without any practical care for our nature and planet get this label?
Difficult questions, but good tools.
This is what our vision of an ecolabel for art is about.